Nuevas herramientas para el activismo: al hablar de COVID-19, el futuro por encima del miedo

Te compartimos una publicación donde encontrarás una propuesta para enmarcar las discusiones sobre el COVID-19 desde un futuro esperanzador.

Cuando hablamos de “Framing” o teoría de marcos, nos referimos a la teoría de las Ciencias Sociales y la Lingüística Cognitiva que proponen delimitar la información de una manera específica para que nuestra audiencia comprenda mejor el mensaje que queremos transmitir.

“La gente ya está preocupada. No deberíamos hacer que los horrores de la pandemia parezcan tan vastos que las personas se inmovilicen por el terror y la impotencia, y no tomen medidas. Necesitamos que se sientan empoderadas e inspiradas para actuar, no enojadas, resignadas y ansiosas”

Con tanta incertidumbre, los mensajes deben reforzar el sentido de comunidad, ofrecer esperanza y aportar una visión positiva, ya sea que se trate de detener la propagación del coronavirus o de exigir que el gobierno rinda cuentas.

Descarga el documento (pdf).

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Recursos adicionales sobre cómo encuadrar mejor tus comunicaciones cuando hables de COVID-19:

• The Workshop. How to talk about COVID19: Narratives to Support Good Decision-Making and Collective Action

• Mariya Parodi. Let’s all avoid COVID-19 narratives based on pity and fear.

• Ella Saltmarsh. 8 Tips for framing Covid-19.

• The Conversation. Fear can spread from person to person faster than the coronavirus – but there are ways to slow it down.

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Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.

Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.

“Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.”

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Create Relevant Content

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